Companies often believe their troubles can be magicked away with a brand makeover or a fancy new ad campaign.

But your Brand is not your logo or your social media campaign – it is the sum of all the promises you make and keep. Promises to customers, employees and suppliers.

All too often, unkept commitments are a result of aspirational promises, misaligned with business reality. And a string of broken promises can result in angry customers, negative publicity, low employee morale and lost opportunities.

Often ‘let’s work on our Brand’ translates to a logo redesign. Fresh paint on an old car.

That’s not me.

Hello, my name is Karina, and I help businesses like yours navigate the perilous world of customer joy.

Whether you make something, supply a service or serve up ideas, I’ll help you align your reality to your aspirations so you make promises you can keep and keep the promises you make.

You need me if

you want to build a resilient Brand
you aren’t getting the results you believe your efforts deserve
your customer experience is broken and you don’t know how to fix it
you want to succeed at customer joy

I will work with you to

define your organisational purpose and values and audit both against the experiences of people who buy from you and work with you
interpret what you care deeply about into meaningful narratives that can be replicated across interactions outside and within your organisation
identify promise gaps across your organisation and recommend and implement strategies to close them

My approach to solving your challenges

Kintsugi (金継ぎ, golden joinery) is the ancient Japanese art of repairing broken pottery with lacquer mixed in with powdered gold or silver. As with all things Japanese, Kintsugi is both an art form and a deep and meaningful philosophy. It is about joining together broken and disparate pieces into something that is at once striking, individualistic and functional.

My approach is to learn everything I possibly can about your business and your environment. I employ a Socratic method of questioning to dig deep and unearth the true nature of your challenges within your context. I take a critical look at how you do things, at what promises you’re making and how you keep them. I break down everything that came before – analyse your successes, identify what can be improved and what has to go. Then I work with you to put it all back together by applying a cohesive, thoughtful strategy that connects what you say with what you do.

I have 20 years of experience helping businesses articulate their purpose and what they feel most passionately about. I work with them to carry these values through to all their interactions so others can feel just as fiercely about them. Businesses that keep their promises give me joy; as does Eddie Vedder.

Do you need my help?

Reach out to me via email or Linkedin.

Feedback

Aparna Massah, CDO India

Karina asks the right questions. She make us think about our goals and what we hope to accomplish. She never hesitates to tell us when we’re wrong about something. We know we can count on her to look out for our best interests.

Andy Dumelow, iHolland

I worked with Karina when we were starting out in the Indian market. The advice and support she gave was invaluable.

Vincent Polito, Reed Exhibitions

I have worked on 5 continents producing events and Karina stands out as one of the most dedicated and most successful partners I have ever worked with anywhere. Her drive, her intensity, her will to succeed are simply incredible.

Cindy Strachan, Reed Exhibitions

Karina is a highly professional individual who makes customer service and delivery of results her priorities. Though we were located half a world apart, it never diminished the feeling of partnership I had with her. She is focused, intelligent, knows her business inside and out, and never takes her eye of the goal.

John Stuttard, UBM Connect

Karina is a tremendous business partner who dedicates herself completely to achieving the desired results and goals. She has an acute business sense and excellent judgement.

Richard Cowley, Workammo

Rarely do you meet someone of Karina’s talent, capability, passion and connection with her mission. After 30+ years as a Business/HR Leader I can sincerely say that working with Karina was a breath of fresh air. A delight to work with and a voice you come to want to hear everyday as you feel the energy to success exude every discussion. We received continuous feedback and views that only enabled us to build a stronger product but also a stronger team vision.

Kristy Minter, Workammo

Karina knows her stuff! She has a huge workload capacity and drives business plans through to full execution. Her responsiveness and clear communication style made it easy to work collaboratively. She is well connected and knows the market place and best strategies to build brands. She is the type of person you seek out and get her involved as you know it will make a positive difference.

Alan Lonie, Workammo

Karina is my go to person for anything Marketing/Brand related, especially for the India market. She excelled at making the technical easy to understand, developing and executing on plans and building a strong, loyal team. Given any opportunity again I would work with Karina and strongly recommend her as a partner and advisor.