You do not have my permission to spam me with promotional email just because we met or traded business cards or information.
You do not have my permission to spam me with promotional email just because I bought something from you – unless I specifically signed up to hear from you. And don’t sneak in a pre-checked opt-in box right next to your T&Cs check box. It’s evil.
You do not have my permission to continue to spam me with promotional email long after I’ve unsubscribed from your list because you’re still choosing to unsubscribe manually. It’s 2017. Email marketing clients are ridiculously inexpensive. Cost is no longer an excuse.
You don’t have my permission to spam me with promotional email because some unscrupulous company sold you my information for next to nothing and it costs you very little to keep spamming me.
You don’t have my permission to spam me with promotional email because there are no penalties for spammers in India.
Be the change. Ask me for my permission before you send me anything. And stop immediately if I revoke it. I may still not fall in love with you if you ask my permission, but I will definitely not hate you.